TY  - BOOK
AU  -  Cateora,Philip R; Gilly, Mary C;Graham,John L.
TI  - International marketing
SN  - 9789339204464
U1  - 658.848 CAT 
PY  - 2015///
CY  - New Delhi
PB  - Mc Graw Hill
KW  - Export marketing
KW  - International business enterprises
KW  - Intercultural communication
N1  - Rs.735/-
N2  - International Marketing 15th Edition, authored by Philip R. Cateora, Mary C. Gilly and John L. Graham, is a bestselling book in its field and provides students with material that gives a good perspective of international markets. The book will help readers understand the cultural and environmental uniqueness of any nation or region
UR  - http://www.mheducation.co.in/9789339204464-india-international-marketing
ER  -