Keller, Kevin Lane,;Parameswaran, Ambi M G,; Jacob, Isaac <br/><br/>
Strategic brand management : building, measuring and managing brand equity 

 - 4 th Ed. 
 - Noida  Pearson Learning  2015 
 - xxix, 586p.   25 cm; Pbk 
<br/><br/><label>ISBN: </label>9789332542204 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Management <br/>Product management 
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL