TY  - BOOK
AU  - Keller, Kevin Lane,;Parameswaran, Ambi M G,; Jacob, Isaac
TI  - Strategic brand management : building, measuring and managing brand equity
SN  - 9789332542204
U1  - 658.827 KEL 
PY  - 2015///
CY  - Noida
PB  - Pearson Learning
KW  - Brand name products
KW  - Management
KW  - Product management
ER  -