TY  - BOOK
AU  - Fisher, Steven,; Duane, Ja-Nae
TI  - Startup equation : a visual guidebook to building, launching and scaling your startup
SN  - 9789352601950
U1  - 658.11 FIS 
PY  - 2016///
CY  - Noida
PB  - Mc Graw Hill
KW  - Entrepreneurship
KW  - New business enterprises
N1  - Gratis Rs.895/-; SECTION 1: DISCOVERING THE EQUATION

1. The Age of YOU: The Entrepreneur 
2. The Rise of the Startup Economy 
3. The Six Forces of Change 
4. The Startup Equation 
SECTION 2: BUILDING THE FOUNDATION
5. The Entrepreneur’s Journey
6. The Big Idea 
7. Strength in Agility 
SECTION 3: CRAFTING THE EXPERIENCE
8. Culture of Wow
9. Rewards of Great Teams 
10. Creating Great Customer Experiences
11. The New Brand Order 
SECTION 4: GROWING THE DREAM
12. No Money, No Excuses
13. Startup Marketing Alchemy
14. ROI of Happy Customers 
15. Scaling to New Heights
16. Always Be Innovating 
17. The Exponential Power of the X-Factor 
SECTION 5: CHARTING THE ADVENTURE
18. Choose Your Own Adventure
N2  - You have a great idea for a new business. Now what? How do you turn that great idea into a viable business? Leveraging visual tools. The Startup Equation leads you step-by-step through the decisions you need to make to find your perfect startup model. You'll learn things such as identifying your unique entrepreneurial type, creating a great product, building a great team, finding funding, and scaling - all in addition to the elements essential to crafting a roadmap that fits you and your business. Drawing from their extensive experience working with startups, Steve Fisher and Ja-Nae Duane offer expert advice on dealing with the challenges and opportunities that accompany every type of new business. The authors include illustrative business examples from companies such as TechStars and 500 Startups, as well as interviews with over 40 entrepreneurs from across the globe. By following the accessible visual roadmap within, you'll discover how to build your own successful business plan for your unique dream
UR  - http://www.mheducation.co.in/the-startup-equation
ER  -