Hilton, Ronald W.; Platt, David E <br/><br/>
Managerial accounting: creating value in a dynamic business environment 

 - 9 th Ed. 
 - New Delhi  McGraw Hill 
 - 848 p.  28 cm ; Pbk 
<br/><br/> Gratis 
<br/><br/>Section One: Introduction to Strategy<br/>Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing Strategies<br/>Corporate Strategy Decisions and Their Marketing Implications<br/>Business Strategies and Their Marketing Implications<br/>Section Two: Opportunity Analysis<br/>Understanding Market Opportunities<br/>Measuring Market Opportunities: Forecasting and Market Knowledge<br/>Targeting Attractive Market Segments<br/>Differentiation and Brand Positioning<br/>Section Three: Formulating Marketing Strategies<br/>Marketing Strategies for New Market Entries<br/>Strategies for Growth Markets<br/>Strategies for Mature and Declining Markets<br/>Marketing Strategies for the New Economy<br/>Section Four: Implementation and Control<br/>Organizing and Planning for Effective Implementation<br/>Measuring and Delivering Marketing Performance 
<br/><br/><label>ISBN: </label>9789339205256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Accounting
<br/><br/><label>Dewey Class. No.: </label>658.1511 HIL