TY  - BOOK
AU  - Hilton, Ronald W.; Platt, David E
TI  - Managerial accounting: creating value in a dynamic business environment
SN  - 9789339205256
U1  -  658.1511 HIL 
CY  - New Delhi
PB  - McGraw Hill
KW  - Management Accounting
N1  - Gratis; Section One: Introduction to Strategy
Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing Strategies
Corporate Strategy Decisions and Their Marketing Implications
Business Strategies and Their Marketing Implications
Section Two: Opportunity Analysis
Understanding Market Opportunities
Measuring Market Opportunities: Forecasting and Market Knowledge
Targeting Attractive Market Segments
Differentiation and Brand Positioning
Section Three: Formulating Marketing Strategies
Marketing Strategies for New Market Entries
Strategies for Growth Markets
Strategies for Mature and Declining Markets
Marketing Strategies for the New Economy
Section Four: Implementation and Control
Organizing and Planning for Effective Implementation
Measuring and Delivering Marketing Performance
ER  -