Managerial economics: principles and worldwide applications
- 8
- New Delhi Oxford University Press 2016
- xxiii, 613p. 25 cm. Pbk
Gratis Rs.695/-
Table of contents
PART ONE: INTRODUCTION
The Nature and Scope of Managerial Economics Demand, Supply, and Equilibrium Analysis Optimization Techniques and New Management Tools
PART TWO: DEMAND ANALYSIS Demand Theory Demand Estimation Demand Forecasting
PART THREE: PRODUCTION AND COST ANALYSIS Production Theory and Estimation Cost Theory and Estimation
PART FOUR: MARKET STRUCTURE AND PRICING PRACTICES Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition Oligopoly and Firm Architecture Game Theory and Strategic Behavior Pricing Practices
PART FIVE: REGULATION, RISK ANALYSIS, AND CAPITAL BUDGETING Regulation and Antitrust: The Role of Government in the Economy Risk Analysis Long-Run Investment Decisions: Capital Budgeting Online Resources
Managerial Economics: Principles and Worldwide Applications, 8e is a comprehensive textbook designed for courses in managerial economics in business schools.
Reflecting the highly globalized nature of tastes, production, labour markets, and financial markets in today&rsquos world, the book presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints.