TY  - BOOK
AU  - Salvatore, Dominick and Rastogi Siddhartha K
AU  -  Rastogi, Siddhartha K.
TI  - Managerial economics: principles and worldwide applications
SN  - 978-0199467068
U1  - 330.024658 SAL 
PY  - 2016///
CY  - New Delhi
PB  - Oxford University Press
KW  - Economics
KW  - Managerial economics
N1  - Gratis Rs.695/-; Table of contents

PART ONE: INTRODUCTION

The Nature and Scope of Managerial Economics
Demand, Supply, and Equilibrium Analysis
Optimization Techniques and New Management Tools


PART TWO: DEMAND ANALYSIS
Demand Theory
Demand Estimation
Demand Forecasting


PART THREE: PRODUCTION AND COST ANALYSIS
Production Theory and Estimation
Cost Theory and Estimation


PART FOUR: MARKET STRUCTURE AND PRICING PRACTICES
Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition
Oligopoly and Firm Architecture
Game Theory and Strategic Behavior
Pricing Practices


PART FIVE: REGULATION, RISK ANALYSIS, AND CAPITAL BUDGETING
Regulation and Antitrust: The Role of Government in the Economy
Risk Analysis
Long-Run Investment Decisions: Capital Budgeting
Online Resources
N2  - Managerial Economics: Principles and Worldwide Applications, 8e is a comprehensive textbook designed for courses in managerial economics in business schools.

Reflecting the highly globalized nature of tastes, production, labour markets, and financial markets in today&rsquos world, the book presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints
UR  - https://india.oup.com/product/managerial-economics-9780199467068?searchbox_input=Managerial%20Economics:%20Principles%20and%20Worldwide%20Applications
ER  -