TY  - BOOK
AU  - Deresky, Helen
TI  - International management : managing across borders and cultures text and cases
SN  - 978-0136143260
U1  - 658.049 DER 
PY  - 2008///
CY  - New Jersey
PB  - Pearson
KW  - International Business Management
KW  - Organizational behavior
KW  - International business enterprises--Management
KW  - Management
N1  - Gratis/Rs.1768/-
N2  - Taking a global perspective, this book covers the most current trends and research in International Management. Packed with tables, charts, real company examples, and vignettes, it addresses the actual behaviors and functions required for successful cross-cultural management at the strategic and interpersonal level.Discusses issues such as the European Economic Union, NAFTA, and the Asian currency crisis. Examines cross-border alliances and strategic implementation. Profiles real companies such as Daimler-Chrysler in chapter openers. Provides end-of-chapter case studies on issues and corporations such as Nike and Reebok. Offers a Web site that features additional exercises and resources.For anyone interested in learning more about international management in today's increasingly global economy. --This text refers to an alternate Hardcover edition
ER  -