Sales and distribution management
- 2 nd Ed.
- New Delhi Oxford 2014
- xviii, 728 p. 24 cm
Gratis Rs.595/-
PART A SALES MANAGEMENT 1. Introduction to Sales Management 2. Selling Skills and Selling Strategies 3. The Selling Process 4. Managing Sales Information 5. Sales Force Automation 6. Sales Organization 7. Management of Sales Territory 8. Management of Sales Quota 9. Recruitment and Selection of the Sales Force 10. Training the Sales Force 11. Sales Force Motivation 12. Sales Force Compensation 13. Sales Force Control 14. Evaluation of the Sales Force PART B DISTRIBUTION MANAGEMENT 15. Distribution Channel Management-An Introduction 16. Designing Customer-oriented Marketing Channels 17. Customer-oriented Logistics Management 18. Channel Information Systems 19. Managing Channel Member Behaviour 20. Managing Wholesalers and Franchisees 21. Retail Management 22. Managing the International Channels of Distribution
The second edition of Sales and Distribution Management is a comprehensive textbook, which has been updated and enlarged with new chapters. Specially designed to meet the requirements of management students specializing in sales and marketing, it gives a balanced presentation of the concepts of sales and distribution through examples and cases.
978-0198077041
Marketing Channels Physical distribution of goods Sales management