Evans, Liana Li <br/><br/>
Social media marketing : strategies for engaging in Facebook, Twitter & other social media 

 - New Delhi  Pearson  2011 
 - viii, 342 p  23 cm ; Pbk 
<br/><br/> Gratis Rs. 729.00/- 
<br/><br/>Part I: The Basics of Social Media<br/>Part II: It's About Conversation<br/>Part III: Social Media from the Inside Out<br/>Part IV: It's Not About You<br/>Part V: How Social Media Fits into the Online Marketing Picture 
<br/><br/> Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategythen staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your resultsand profit big from today's hottest new social media sites and platforms! 
<br/><br/><label>ISBN: </label>978-8131758090 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media<br/>Online social networks<br/>Internet marketing<br/>Viral marketing
<br/><br/><label>Dewey Class. No.: </label>658.872 EVA