TY  - BOOK
AU  - Evans, Liana Li
TI  - Social media marketing : strategies for engaging in Facebook, Twitter & other social media
SN  - 978-8131758090
U1  - 658.872 EVA 
PY  - 2011///
CY  - New Delhi
PB  - Pearson
KW  - Social media
KW  - Online social networks
KW  - Internet marketing
KW  - Viral marketing
N1  - Gratis Rs. 729.00/-; Part I: The Basics of Social Media
Part II: It's About Conversation
Part III: Social Media from the Inside Out
Part IV: It's Not About You
Part V: How Social Media Fits into the Online Marketing Picture
N2  - Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategythen staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your resultsand profit big from today's hottest new social media sites and platforms!
UR  - http://www.pearsoned.co.in/web/books/9788131758090_Social-Media-Marketing_Liana-Li-Evans.aspx
ER  -