TY  - BOOK
AU  - Tuten, Tracy L & Solomon, Michael R
TI  - Social media marketing
SN  - 978-9351509240
U1  - 658.872 TUT 
PY  - 2015///
CY  - New Delhi
PB  - Sage
KW  - Internet marketing
KW  - Social media
KW  - Online social networks
KW  - Internet advertising
KW  - Social media--Economic aspects
N1  - Gratis  Rs.395/-; FOUNDATIONS OF SOCIAL MEDIA MARKETING
THE FOUR ZONES OF SOCIAL MEDIA
SOCIAL MEDIA DATA MANAGEMENT AND MEASUREMENT

N2  - effectively demonstrates how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these into the execution of the brand’s marketing communications and harnessing social media data to yield customer insights.

This book outlines the ‘Four Zones’ of social media (namely, community, publishing, entertainment and commerce) that marketers can use as a part of their strategic planning processes to achieve their core objectives. This second edition includes new examples of industry developments and academic research to help students remain current in their marketing studies.
UR  - https://in.sagepub.com/en-in/sas/social-media-marketing/book252254#description
ER  -