Malaval, Philippe Et.al <br/><br/>
Integrated  marketing communication: pentacom 

 - 4th Ed. 
 - Delhi  Pearson  2015 
 - xxii, 480 p.  23 cm ; Pbk 
<br/><br/> Gratis Rs.519/- 
<br/><br/>Part1. Fundamentals and techniques of communications<br/>Part 2. Marketing communications<br/>Part 3. Communications for corporations and organizations 
<br/><br/> This book is designed for students in business schools and universities pursuing courses in management and mass media or communication. Its application-oriented approach, allows the book to serve as a very useful guide for practicing managers who desire to make their communications with different targets in different contexts more effective. 
<br/><br/><label>ISBN: </label>9789332536845 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 MAL