Spiro, Rosann L,;Rich, Gregory A,; Stanton, William J <br/><br/>
Management of a sales force 

 - 12 th Ed. 
 - New Delhi  McGraw Hill  2015 
 - xxiii, 584p.  26 cm; Pbk 
<br/><br/> Gratis Rs.715/- 
<br/><br/> Management of a Sales Force is the best selling text in the sales management market, with a reputation for blending leading-edge research and student-friendly writing better than any other book. The 12th edition has been thoroughly revised to reflect all the changes that affect the sales manager's role, from the increasing globalization of business to savvier customers who now use the internet to research their purchasing decisions. All chapters have been updated with current company examples that demonstrate how the best sales executives are adapting to these and other new challenges. 
<br/><br/><label>ISBN: </label>978-9339221768 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales Management
<br/><br/><label>Dewey Class. No.: </label>658.81 SPI