TY - BOOK AU - Chandra, Prasanna TI - Behavioural finance T2 - Management Studies Finance SN - 978-9385965555 U1 - 332.019 CHA CY - New Delhi PB - Mc Graw Hill KW - Behavioural Finance N1 - Gratis Rs.595/-; 1. Rational Expectations Paradigm and the Behavioural Challenge 2. Foundations of Rational Finance 3. Prospect Theory, Framing, & Mental Accounting 4. Inefficient Market Hypothesis 5. Heuristics and Biases 6. Self- deception 7. Emotional Factors and Social Forces 8. Neuroscientific and Biological Perspective 9. Investor Behaviour 10. Market Outcomes 11. Value Investing 12. Behavioural Corporate Finance 13. Building a Smart Organisation 14. Wisdom From Other Sources N2 - This book on Behavioural Finance discusses about financial decision making and financial markets from the perspective of behavioural sciences and allied disciplines. Includes index and bibliographical references UR - http://www.mheducation.co.in/behavioural-finance ER -