TY  - BOOK
AU  - Malhotra, Naresh K & Dash, Satyabusan
TI  - Marketing research : an applied orientation
SN  - 978-9332555693
U1  - 658.83 MAL 
PY  - 2017///
CY  - Delhi
PB  - Pearson
KW  - Marketing research--Methodology
KW  - Marketing research
N1  - Gratis Rs.750/-
N2  - Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The seventh edition is even more current, contemporary, illustrative, and sensitive to user needs
UR  - http://www.pearsoned.co.in/web/books/9789332555693_Marketing-Research_Naresh-K-Malhotra.aspx
ER  -