TY - BOOK AU - Bailyn, Evan TI - Outsmarting social media : profiting in the age of friendship marketing SN - 9789332502055 U1 - 658.872 BAI PY - 2013/// CY - Noida PB - Pearson KW - Internet marketing KW - Web search engines KW - Social media--Economic aspects KW - Facebook- firm KW - Electronic commerce N1 - Gratis Rs.369/-; 1 The Clash of the Internet Giants 2 The New Influences in Search and Social Media 3 Social and Contextual Discovery 4 Real-Time Search and the Culture of Status Updates 5 Where Social Meets Local 6 Converting Social Media into Profits 7 The Possibilities of Social Data 8 Dominating Facebook Ads 9 Outsmarting Everything Else UR - http://www.pearsoned.co.in/web/books/9789332502055_Outsmarting-Social-Media-Profiting-in-the-Age-of-Friendship-Marketing-1e_Evan-Bailyn.aspx ER -