Rowles, Daniel <br/><br/>
Digital branding : a complete step-by-step guide to strategy, tactics and measurement 

 - USA  Kogan Page  2014 
 - xi,220 p.  24 cm; Pbk 
<br/><br/> Alpha/2476/Rs.2171/- 
<br/><br/>Chapter - 00: Introduction;<br/>Section - ONE: Digital branding in perspective;<br/>Chapter - 01: What digital branding really means;<br/>Chapter - 02: Focusing on value;<br/>Chapter - 03: Considering the user journey;<br/>Chapter - 04: Objectives and authenticity;<br/>Section - TWO: The digital toolkit;<br/>Chapter - 05: Social media;<br/>Chapter - 06: Search;<br/>Chapter - 07: Mobile;<br/>Chapter - 08: Online advertising;<br/>Chapter - 09: E-mail marketing;<br/>Chapter - 10: CRM and marketing automation;<br/>Chapter - 11: From integration to transmedia campaigns;<br/>Section - THREE: Digital brand strategy and measurement;<br/>Chapter - 12: Measuring digital branding;<br/>Chapter - 13: Primaries and indicators;<br/>Chapter - 14: The role of analytics;<br/>Chapter - 15: Bridging the gaps;<br/>Chapter - 16: The importance of asking questions. 
<br/><br/> Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step-by-step digital branding process along with measurement techniques and guidelines. 
<br/><br/><label>ISBN: </label>978-0749469955 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Internet Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827 ROW