Ries, Al; Trout, Jack <br/><br/>
Marketing warfare 

 - 20th anniversary edition 
 - New Delhi  Tata McGraw Hill  2012 
 - 216p.  20 cm;Pbk 
<br/><br/> Gratis 
<br/><br/>1. 2500 years of war <br/> 2. The principle of force <br/> 3. The superiority of the defense <br/> 4. The new era of competition <br/> 5. The nature of the battleground <br/> 6. The strategic square <br/> 7. Principles of defensive warfare <br/> 8. Principles of offensive warfare <br/> 9. Principles of flanking warfare <br/> 10. Principles of guerrilla warfare <br/> 11. The cola war <br/> 12. The beer war <br/> 13. The burger war—<br/> 14.  The computer war<br/> 15.  Strategy and tactics<br/> 16. The marketing general. 
<br/><br/> Twenty years ago, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, world-renowned marketing strategists Al Ries and Jack Trout present this special 20th Anniversary Edition, featuring the latest, most powerful tactics and a fresh perspective on why marketing warfare is even more crucial for today's companies. 
<br/><br/><label>ISBN: </label>978-1259029004 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Competition
<br/><br/><label>Dewey Class. No.: </label>658.8 RIE