O'rourke, James S <br/><br/>
Business communication casebook 

 - 2nd Edition 
 - USA  Cengage  2007 
 - xv,361  Pbk 
<br/><br/> Gratis from PGP office 
<br/><br/>1.	Branch Image and Identity<br/>2.	Crisis Management<br/>3.	Financial Services<br/>4.	International & Intercultural<br/>5.	Pharmaceutical<br/>6.	Transportation. 
<br/><br/> This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide the opportunity to put Business Communication theory into practice 
<br/><br/><label>ISBN: </label>978-0324545098 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication<br/>Corporations--Public relations<br/>Issue Management 
<br/><br/><label>Dewey Class. No.: </label>658.45 ORO