TY  - BOOK
AU  - O'rourke, James S
TI  - Business communication casebook
SN  - 978-0324545098
U1  - 658.45 ORO 
PY  - 2007///
CY  - USA
PB  - Cengage
KW  - Business communication
KW  - Corporations--Public relations
KW  - Issue Management
N1  - Gratis from PGP office; 1.	Branch Image and Identity
2.	Crisis Management
3.	Financial Services
4.	International & Intercultural
5.	Pharmaceutical
6.	Transportation
N2  - This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide the opportunity to put Business Communication theory into practice
ER  -