TY  - BOOK
AU  - Schiffman, Leon G,; Wisenblit, Joseph,; Ramesh Kumar S
TI  - Consumer behavior
SN  - 978-9332537644
U1  - 658.8342 SCH  
PY  - 2015///
CY  - Delhi
PB  - Pearson
KW  - Consumer behavior
KW  - Motivation research
KW  - Marketing -- Consumers
N1  - Gratis Rs.749/-; I	Consumers, marketers, and technology
II	the consumer as an individual
III	Communication and Consumer behavior
IV Consumers in their social and cultural settings
V	Consumers decision making, Marketing ethics and consumers research
N2  - This book explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. This text bring Concepts to life with New Cases and End-of-chapter Cases: Not only have several new cases been added throughout this edition, but two additional cases also appear at the end of every chapter. These new end-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies. This text has global coverage: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing, enabling students to understand the dynamics of cultural differences
ER  -