TY  - BOOK
AU  - Simon, Hermann,; Bilstein, Frank F,; Luby, Frank
AU  - Industrial management - Case studies
TI  - Manage for profit: not for market share: a guide to greater profits in highly contested markets
SN  - 978-1591395263
U1  - 658.155 SIM 
PY  - 2006///
CY  - Boston
PB  - Harvard Business School Press
KW  - Profit | Profit - Case studies
N1  - Gratis received from our chairman IFMR- Mr. Sesasayee- 35$
N2  -  In Manage for Profit, Not for Share, the authors contend that companies can extract a profit potential of 1%-3 % of revenue by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways. The book offers practical strategies managers can use to differentiate mature products, raise prices effectively, time promotional activities properly, better understand consumer preferences, and more. A convincing counter argument to the reigning market share dogma, this book outlines the new mind-set and tools managers will need to bring their companies closer to peak profit performance
ER  -