TY  - BOOK
AU  - Dauphinais, G William,;Price, Colin [Editors]
TI  - Straight from the CEO: the world's top business leaders reveal ideas that every manager can use
SN  - 978-1857881958
U1  - 658.4 DAU 
PY  - 1998///
CY  - New York 
PB  - Simon & Schuster 
KW  - Success in business
KW  - Chief executive officers
KW  - Industrial management
KW  - Organizational change--Management
N1  - Gratis received from our chairman IFMR- Mr. Sesasayee GBP 18/-; 	Foreword: What We Can Learn from CEOs / Klaus M. Schwab --
Introduction: CEOs demand the ABCs --
Awareness, Belief and Conduct / G. William Dauphinais and Colin Price --
Pt. I. Globalization: The Tempo Heats Up. 1. The Best International Brands are "Glocal" / Flemming Lindelov. 2. Creating a Federation of National Cultures / Percy Barnevik. 3. Poised for the "Big Bang": Winning in the Deregulation Game / Felix Rosenberg. 4. Smart Shopping in the World Supermarket of Management Ideas / Mario Pais de Sousa. 5. An Agile Giant / Minoru Murofushi. 6. Bajaj: The New Face of Emerging Market Competition / Rahul Bajaj. 7. The New Phase of Globalization / James J. Schiro --
Pt. II. Radical Change: Turning Up the Volume. 8. Royal Dutch/Shell: Rewriting the Contracts / Cor Herkstroter. 9. Changing Supertankers into Speedboats / Heinrich von Pierer. 10. Conjectures on Change: A Letter to the CEO / Patrick Haren. 11. Driving Fundamental Change at Alcatel: A New Prism on Customer Focus / Serge Tchuruk. 12. Health Care, Not Hospitals: Transforming the Veterans' Health Administration / Kenneth W. Kizer. 13. A Benchmark That Brought Managers in from the Cold / Richard Evans --
Pt. III. Leadership: Giants of Value Creation. 14. From Apprentice Ship's Purser to CEO: A Journey in Search of the Customer / Colin Marshall. 15. Future Tilt: How and Why Companies Need a Culture of Continuous Renewal / Eckhard Pfeiffer. 16. Memo to a Turnaround Boss / Michael Z. Kay. 17. Stakeholders Are a Reality Check for World Refugee Group / Sadako Ogata. 18. Sparking the Growth Engine at Monsanto: Using Shareholder Value as the Driving Framework / Robert B. Shapiro. 19. Communicating in the Information Age: The Leadership Factor / Michael Critelli --
Pt. IV. Culture: Fifteen Glorious Years! 20. Transforming the Culture of a Global Enterprise...One Employee at a Time / Melvin R. Goodes. 21. Focusing Leadership Through Corporate Values: A Key Driver for Success / Don Argus. 22. The Art of the Inclusive Merger / Walter Shipley. 23. A Joint Venture That Found More than Synergy / Dirk Blaesing. 24. Shaping Culture with Activity-Based Management / Javier Herrero. 25. From "Dynasty" to Rule by MBAs / Tanri Abeng --
Pt. V. Innovation and Creativity: No Finger Painting, Please. 26. Igniting a Firestorm of Creativity / Southwood J. Morcott. 27. Coming Soon to Your Home and Business: The New Energy Majors / Kenneth L. Lay. 28. Reinventing Philips Down Under: Customers Seek Systems Solutions, Not Black Boxes / Justus Veeneklaas. 29. Strategic Roots of Innovation / Glen L. Urban. 30. Performing Rapid Innovation Magic: Ten Secrets of a Modern Merlin / David M. Kelley
N2  - 	
30 CEOs give their practical insights. Every day they must find ways to test and validate new ideas, implement change to improve the bottom line and ultimately focus on the core ideas that will truly reshape their corporation
ER  -