TY  - BOOK
AU  - Venkatraman,Venkat
TI  - Digital matrix : new rules for business transformation through technology
SN  - 978-0670089949
U1  - 338.064 VEN  
PY  - 2016///
CY  - New Delhi
PB  - Penguin - Portfolio
KW  - Success in business
KW  - Information technology
KW  - Technological innovations
N1  - Book well /1504-19-Feb-18/Rs.699 Paid Rs.524/- Recommend by Prof. Arindam Das; Part.1 Your Business is already digital
Part.2 Three phases of transformation
Part.3 Three winning moves
Part .4 Your Digital transformation
N2  - Ambitious digital-driven startups are now creating and cornering new markets in every sector. And yet, most legacy businesses continue to operate by old playbooks. Most are not keeping pace with the changes in their industry, let alone leading way--what is yours doing? The Digital Matrix will help you understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your company's success along the way
UR  - https://penguin.co.in/book/business/the-digital-matrix/
ER  -