TY  - BOOK
AU  - Phillips, Robert L.
TI  - Pricing and revenue optimization
SN  - 9780804746984
U1  - 658.1554 PHI 
PY  - 2011///
CY  - California
PB  -  Stanford University Press
KW  - Pricing
KW  - Revenue management
N1  - Prof. GRC recommend- BW-1619@08Mar18 $64.95-Rs.3332/-
TB1889/1 
$64.95
TB2195/1 & TB2195/2
$65.00; 1.	Background and introduction
2.	Introduction to pricing and revenue optimization
3.	Basic price optimization
4.	Price differentiation
5.	Pricing with constrained supply
6.	Revenue management
7.	Capacity allocation
8.	Network management
9.	Overbooking 
10.	Markdown management
11.	Customized pricing
12.	Pricing and revenue optimization and customer acceptance
N2  -  It gives comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization
UR  - http://www.academia.edu/28125253/Pricing_and_Revenue_Optimization_-_Phillips_Robert
ER  -