Duarte, Nancy; Sanchez, Patti <br/><br/>
Illuminate : ignite change through speeches, stories, ceremonies, and symbols 

 - UK  Portfolio Penguin  2016 
 - 323p 
<br/><br/> Rs.699/-  Invoice No. BW/591 /2018-19 
<br/><br/>eaders move others forward --<br/>Listen empathetically to light the path. Case study : IBM and market basket --<br/>The torchbearer's toolkit. Case study : Starbucks --<br/>Moment of inspiration. Case study : Interface --<br/>Moment of decision. Case study : Rackspace --<br/>Moment of bravery. Case study : civil rights --<br/>Moment of endurance. Case study : charity: water --<br/>Moment of reflection. Case study : Chick-fil-A --<br/>Moment of disruption. Case study : Apple --<br/>Confessions of a torchbearer. Case study : Duarte, Inc. --<br/>The journey begins again. 
<br/><br/> 	<br/>'Illuminate' demonstrates how, though the power of persuasive communication, one can turn an idea into a movement, as compared with the likes of Steve Jobs, Dr. Martin Luther King, Jr., Starbucks, IBM, and more. 
<br/><br/><label>ISBN: </label>978-0241245408 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Organizational change--Management<br/>Communication in management<br/>Leadership<br/>Persuasion (Rhetoric)<br/>Business communication
<br/><br/><label>Dewey Class. No.: </label>658.406 DUR