TY  - BOOK
AU  -  Duarte, Nancy; Sanchez, Patti
TI  -  Illuminate : ignite change through speeches, stories, ceremonies, and symbols
SN  - 978-0241245408
U1  - 658.406 DUR 
PY  - 2016///
CY  - UK
PB  - Portfolio Penguin
KW  - Organizational change--Management
KW  - Communication in management
KW  - Leadership
KW  - Persuasion (Rhetoric)
KW  - Business communication
N1  - Rs.699/-  Invoice No. BW/591 /2018-19; eaders move others forward --
Listen empathetically to light the path. Case study : IBM and market basket --
The torchbearer's toolkit. Case study : Starbucks --
Moment of inspiration. Case study : Interface --
Moment of decision. Case study : Rackspace --
Moment of bravery. Case study : civil rights --
Moment of endurance. Case study : charity: water --
Moment of reflection. Case study : Chick-fil-A --
Moment of disruption. Case study : Apple --
Confessions of a torchbearer. Case study : Duarte, Inc. --
The journey begins again
N2  - 	
'Illuminate' demonstrates how, though the power of persuasive communication, one can turn an idea into a movement, as compared with the likes of Steve Jobs, Dr. Martin Luther King, Jr., Starbucks, IBM, and more
ER  -