Global strategic management
- New Delhi Oxford University Press 2005
- xviii, 395 p. 24 cm ; Pbk
Gratis from Publisher Rs.365/-
1. Introduction to global strategic management -- 2. Global business environment : the external macro environment -- 3. Global business environment : the industry environment -- 4. Corporate social responsibility and stakeholder analysis -- 5. Analysis of the internal environment -- 6. Managing the internationalization process -- 7. International strategic alliances : partnership and cooperation -- 8. The subsidiary-level strategy -- 9. Headquarter-level strategy -- 10. Global structures and designs -- 11. Global management of change -- 12. Global strategic control.
This new text is the first to offer a truly global, as opposed to multinational, perspective on strategy, covering both traditional strategic management topics and new topics such as corporate social responsibility. Global Strategic Management provides a thorough analysis and discussion of the concepts, processes and methods for developing managing and controlling strategies for global organisations. It includes a range of case studies of firms from emerging economies alongside those from the United States and Europe
978-0195685881
Strategic planning International business enterprises--Management International economic relations