TY  - BOOK
AU  - Open University
TI  - Improving performance: sessions 14-17
SN  - 978-0749257199
U1  - 658.3 OUP 
PY  - 2003///
CY  - UK
PB  - Open University
KW  - Human Resource Management
N1  - 14.Developing marketing relationships
15.Integrated marketing communications
16.Supply chain management
17.Improving operations
ER  -