Nagle, Thomas T.; Hogan, John E <br/><br/>
Strategy and tactics of pricing: a guide to growing more profitably 

 - 6 
 - Delhi  Routledge  2018 
 - xx,331p.  24 cm ; Pbk 
<br/><br/> Gratis 
<br/><br/>Strategic pricing : coordinating the drivers of profitability --<br/>Value creation : the source of pricing advantage --<br/>Price structure : tactics for pricing differently across segments --<br/>Price and value communication : strategies to influence willingness-to-pay --<br/>Pricing policy : managing expectations to improve price realization --<br/>Price level : setting the right price for sustainable profit --<br/>Pricing over the product life cycle : adapting strategy in an evolving market --<br/>Pricing strategy implemention : embedding strategic pricing in the organization --<br/>Costs : how should they affect pricing decisions? --<br/>Financial analysis : pricing for profit --<br/>Competition : managing conflict thoughtfully --<br/>Measurement of price sensitivity : research techniques to supplement judgment --<br/>Ethics and the law : understanding the constraints on pricing. 
<br/><br/><label>ISBN: </label>978-1138607354 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing <br/>Marketing <br/>Decision making
<br/><br/><label>Dewey Class. No.: </label>658.816 NAG