TY  - BOOK
AU  - Nagle, Thomas T.; Hogan, John E
TI  - Strategy and tactics of pricing: a guide to growing more profitably
SN  - 978-1138607354
U1  - 658.816 NAG 
PY  - 2018///
CY  - Delhi
PB  - Routledge
KW  - Pricing
KW  - Marketing
KW  - Decision making
N1  - Gratis; Strategic pricing : coordinating the drivers of profitability --
Value creation : the source of pricing advantage --
Price structure : tactics for pricing differently across segments --
Price and value communication : strategies to influence willingness-to-pay --
Pricing policy : managing expectations to improve price realization --
Price level : setting the right price for sustainable profit --
Pricing over the product life cycle : adapting strategy in an evolving market --
Pricing strategy implemention : embedding strategic pricing in the organization --
Costs : how should they affect pricing decisions? --
Financial analysis : pricing for profit --
Competition : managing conflict thoughtfully --
Measurement of price sensitivity : research techniques to supplement judgment --
Ethics and the law : understanding the constraints on pricing
ER  -