Blattberg, Robert C., <br/><br/>
Database marketing: analyzing and managing customers / 
Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. 
 - USA :  Springer,  2010. 
 - xxiv, 871 p. ;  ill. ;  22 cm. 
 - International series in quantitative marketing ;  18 .
<br/><br/><label>ISBN: </label>9788184893847 (pbk.) 
<br/><br/><label>Publisher. No.: </label>12063659 
<br/><br/><label>Nat. Bib. No.: </label>07,N20,0025  dnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing.<br/>Consumer profiling.<br/>Direktmarketing.<br/>Datenbank.
<br/><br/><label>Dewey Class. No.: </label>658.872 BLA