TY  - BOOK
AU  - Blattberg,Robert C.
AU  - Kim,Pyong-do
AU  - Neslin,Scott A.
TI  - Database marketing: analyzing and managing customers
T2  - International series in quantitative marketing
SN  - 9788184893847 (pbk.)
U1  - 658.872 BLA 
PY  - 2010///
CY  - USA
PB  - Springer
KW  - Database marketing
KW  - Consumer profiling
KW  - Direktmarketing
KW  - swd
KW  - Datenbank
ER  -