O'Shaughnessy, Nicholas J.,  1954- <br/><br/>
Marketing the third reich :  persuasion, packaging and propaganda / 
Nicholas O'Shaughnessy. 
 - xiii, 290 pages, 23 cm 
<br/><br/> TBH/SINV/00482/100<br/>GBP 30.99 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Was there a Nazi brand? -- The marketing managers of the Third Reich : a chaos theory of government -- Operational : impelementing the nazi brand -- Promotion : political marketing communication-- the ministry of illusion -- Product : Adolf Hitler, the Ersatz Kaiser -- Packaging : the politics of consumption and the consumption of politics -- Place : political marketing channels, the entrepreneurship of the public space -- Legacy : the implications of the nazi brand -- Hitler our contemporary : brand heritage, the reich as power brand -- Was Adolf Hitler ahead of his time? : a review of comparative self-presentation -- Epilogue: the Führer and the Donald : the ghost of a resemblance?. 
<br/><br/><label>ISBN: </label>9781138060586 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nazi propaganda.<br/>National socialism--History.--Germany<br/>Totalitarianism and art
<br/><br/><label>Dewey Class. No.: </label>320.943014 OSH