TY  - BOOK
AU  - O'Shaughnessy,Nicholas J.
TI  - Marketing the third reich: persuasion, packaging and propaganda 
SN  - 9781138060586 (pbk. : alk. paper)
U1  - 320.943014 OSH 
PY  - 2018///
CY  - New York
PB  - Routledge
KW  - Nazi propaganda
KW  - National socialism
KW  - Germany
KW  - History
KW  - Totalitarianism and art
N1  - TBH/SINV/00482/100
GBP 30.99; Includes bibliographical references and index; Was there a Nazi brand? -- The marketing managers of the Third Reich : a chaos theory of government -- Operational : impelementing the nazi brand -- Promotion : political marketing communication-- the ministry of illusion -- Product : Adolf Hitler, the Ersatz Kaiser -- Packaging : the politics of consumption and the consumption of politics -- Place : political marketing channels, the entrepreneurship of the public space -- Legacy : the implications of the nazi brand -- Hitler our contemporary : brand heritage, the reich as power brand -- Was Adolf Hitler ahead of his time? : a review of comparative self-presentation -- Epilogue: the Führer and the Donald : the ghost of a resemblance?
ER  -