Packard, Vance,  1914-1996. <br/><br/>
Hidden persuaders / 
Vance Packard ; with an introduction by Mark Crispin Miller. 
 - Brooklyn, N.Y. :  Ig Pub.,  c2007. 
 - 240 p. ;  21 cm. 
<br/><br/> Rs.1200/-<br/>TB 1990/2<br/><br/>Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword. 
<br/><br/>Includes bibliographical references (p. 26-27). 
<br/><br/>1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ...and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding "team players" for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality. 
<br/><br/><label>ISBN: </label>9780978843106 097884310X 
<br/><br/><label>Nat. Bib. No.: </label>GBA751567  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Consumers--Psychology.<br/>Advertising, Political.<br/>Propaganda.<br/>Control (Psychology)
<br/><br/><label>Dewey Class. No.: </label>659.1019 PAC