Kumar, Nirmalya, <br/><br/>
Brand breakout :  how emerging market brands will go global / 
Nirmalya Kumar, Member of the Group Executive Council, Tata Sons, India, Jan-Benedict, E.M. Steenkamp, Marketing, University of North Carolina's Kenan-Flagler School, US. 
 - xx, 256 pages :  illustrations ;  23 cm. 
<br/><br/> Rs.950/-<br/>Archie books<br/>IN-311<br/><br/>Originally published: 2013.  "Anyone with more than a passing interest in how global brands develop should take note"--Cover.  Minimal Level Cataloging Plus. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781137467591 (pbk.) 1137467592 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products--Developing countries.
<br/><br/><label>Dewey Class. No.: </label>658.827 KUM