TY - BOOK AU - Iverson,Ken AU - Varian,Tom TI - Plain talk: lessons from a business maverick SN - 9780471155140 (acid free paper) U1 - 338.7669142 IVE 21 PY - 1998/// CY - New York PB - Wiley KW - Nucor Corporation KW - History KW - Steel industry and trade KW - United States KW - Management KW - Case studies KW - Industrial management N1 - TB/352 $37.00/-; Includes bibliographical references (p. 194) and index; Ch. 1. Higher Cause -- Ch. 2. Trust Your Instincts -- Ch. 3. Destroy the Hierarchy -- Ch. 4. Engines of Progress -- Ch. 5. Simple Stake in the Business -- Ch. 6. Virtues of Smallness -- Ch. 7. Risks and Adventures -- Ch. 8. Ethics over Politics -- Ch. 9. Bottom Line -- Epilogue: The Cure for the Common MBA N2 - A visionary, maverick, and genuine American business hero, Ken Iverson is one of the most closely-watched business leaders in the world. Credited with single-handedly rejuvenating the rapidly declining American steel industry to the status of world-class producer, Iverson is one of the most successful and, as he likes to point out, one of the lowest-paid CEOs in the U.S. In his long-awaited book, Ken Iverson shares his ideas, observations, and the lessons he's learned about what it takes to grow a super-competitive, world-class organization UR - http://www.loc.gov/catdir/description/wiley032/97030126.html UR - http://lcweb.loc.gov/catdir/toc/97030126.html ER -