TY  - BOOK
AU  - Webb,Amy
TI  - Signals are talking: why today's fringe is tomorrow's mainstream 
SN  - 9781610396660 (hardcover)
U1  - 658.40355 WEB 
PY  - 2016///]
CY  - New York
PB  - PublicAffairs
KW  - Business forecasting
KW  - Strategic planning
KW  - Technological innovations
N1  - Gratis US$ 27.99/-; Includes bibliographical references (pages 293-310) and index; Introduction : "Hello, are you lost?" -- The instructions: a futurist's playbook for every organization -- When cars fly: understanding the difference between trend and trendy -- Survive and thrive, or die: how trends affect companies -- Finding the fringe: seek out the unusual suspects -- Signals matter: uncovering hidden patterns -- The "Uber for X" trend: ask the right questions -- Is it really awesome?: know when the timing is right -- If this, then that: a formula for action -- Greetings, robot overlords: pressure-testing your strategy -- Reverse-engineering the future
N2  - Amy Webb is a noted futurist who combines curiosity, skepticism, colorful storytelling, and deeply reported, real-world analysis in this essential book for understanding the future. The Signals Are Talking reveals a systemic way of evaluating new ideas bubbling up on the horizon-distinguishing what is a real trend from the merely trendy. This book helps us hear which signals are talking sense, and which are simply nonsense, so that we might know today what developments-especially those seemingly random ideas at the fringe as they converge and begin to move toward the mainstream-that have long-term consequence for tomorrow. With the methodology developed in The Signals Are Talking, we learn how to think like a futurist and answer vitally important questions: How will a technology-like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things-affect us personally' How will it impact our businesses and workplaces' How will it eventually change the way we live, work, play, and think-and how should we prepare for it now' Most importantly, Webb persuasively shows that the future isn't something that happens to us passively. Instead, she allows us to see ahead so that we may forecast what's to come-challenging us to create our own preferred futures
ER  -