Butler, Jeremy G.,  1954- <br/><br/>
Television :  visual storytelling and screen culture / 
Jeremy G. Butler ; with contribution from Amanda D. Lotz. 
 - Fifth edition. 
 - xiii, 407 pages :  illustrations ;  27 cm 
<br/><br/> GPB 61.99/- 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>	Part, I Television Structures and Systems --<br/>chapter 1 An Introduction to Television Structures and Systems --<br/>Ebb and Flow in the Network Era / Jeremy G. Butler Amanda D. Lotz --<br/>chapter 2 Television in the Contemporary Media Environment / Jeremy G. Butler Amanda D. Lotz --<br/>chapter 3 Narrative Structure --<br/>Television Stories / Jeremy G. Butler Amanda D. Lotz --<br/>chapter 4 Building Narrative --<br/>Character, Actor, Star / Jeremy G. Butler Amanda D. Lotz --<br/>chapter 5 Beyond and Beside Narrative Structure / Jeremy G. Butler Amanda D. Lotz --<br/>chapter 6 The Television Commercial / Jeremy G. Butler Amanda D. Lotz --<br/>part, II Television Style --<br/>Image and Sound --<br/>chapter 7 An Introduction to Television Style --<br/>Modes of Production / Jeremy G. Butler Amanda D. Lotz --<br/>chapter 8 Style and Setting --<br/>Mise-en-Scene / Jeremy G. Butler Amanda D. Lotz --<br/>chapter 9 Style and the Camera --<br/>Videography and Cinematography / Jeremy G. Butler Amanda D. Lotz --<br/>chapter 10 Style and Editing / Jeremy G. Butler Amanda D. Lotz --<br/>chapter 11 Style and Sound / Jeremy G. Butler Amanda D. Lotz --<br/>part, III Television Studies --<br/>chapter 12 An Introduction to Television Studies / Jeremy G. Butler Amanda D. Lotz --<br/>chapter 13 Textual Analysis / Jeremy G. Butler Amanda D. Lotz --<br/>chapter 14 Discourse and Identity / Jeremy G. Butler Amanda D. Lotz. 
<br/><br/> For over two decades, Television has served as the foremost guide to television studies, offering readers an in-depth understanding of how television programs and commercials are made and how they function as producers of meaning. Author Jeremy G. Butler shows the ways in which camera style, lighting, set design, editing, and sound combine to produce meanings that viewers take away from their television experience.<br/>Highlights of the fifth edition include:<br/>An entirely new chapter by Amanda D. Lotz on television in the contemporary digital media environment.<br/>Discussions integrated throughout on the latest developments in screen culture during the on-demand era-including the impact of binge-watching and the proliferation of screens (smartphones, tablets, computer monitors, etc.).<br/>Updates on the effects of new digital technologies on TV style. 
<br/><br/><label>ISBN: </label>9781138743960 (pbk.) 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television--Psychological aspects.<br/>Television--Semiotics.<br/>Television broadcasting--United States.<br/>Television criticism.
<br/><br/><label>Dewey Class. No.: </label>302.2345 BUT