Leonard, Neil (Graphic designer); Ambrose, Gavin. <br/><br/>
Design research :  investigation for successful creative solutions / 
Neil Leonard & Gavin Ambrose 
 - New York :  Bloomsbury,  2012. 
 - 192 pages,  23 cm. 
<br/><br/> GBP. 22.99/- 
<br/><br/>ContentsIntroductionChapter 1: The basics of researchWhy research?Getting startedPrimary, secondary and tertiaryKey terminologyStudio interview - Emily HaleActivity - Approaching researchChapter 2: Understanding contextAudience and social contextsDesign contextsTheoretical underpinningStudio interview - Andrew HusseyActivity - ConventionChapter 3: Planning your workThe briefAudienceSources and credibilityRecording and documentingStudio interview - Brian ReaActivity - AudienceChapter 4: Conducting researchAudience researchMarket researchField-based researchProcess-based researchStudio interview - Jane TrustramActivity - Product and customerChapter 5: Using your findingsUnderstanding your findingsResponding to your findingsStudio interview - UnderwareActivity - ClassificationChapter 6: Presenting your findingsPresenting researchCompleting the jobStudio interview - Tanner ChristensenActivity - Presenting statisticsConclusionContactsBibliographyIndexAcknowledgementsWorking with ethics 
<br/><br/><label>ISBN: </label>9781350167520 (Pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Graphic arts--Design--Research--Graphic design (Typography)
<br/><br/><label>Dewey Class. No.: </label>741.6 LEO