TY  - BOOK
AU  -  Leonard, Neil (Graphic designer); Ambrose, Gavin.
TI  - Design research: investigation for successful creative solutions 
SN  - 9781350167520 (Pbk.)
U1  - 741.6 LEO 23
PY  - 2012///
CY  - New York
PB  - Bloomsbury
KW  - Commercial art
KW  - Graphic arts
KW  - Graphic design (Typography)
KW  - Design--Research
N1  - GBP. 22.99/-; ContentsIntroductionChapter 1: The basics of researchWhy research?Getting startedPrimary, secondary and tertiaryKey terminologyStudio interview - Emily HaleActivity - Approaching researchChapter 2: Understanding contextAudience and social contextsDesign contextsTheoretical underpinningStudio interview - Andrew HusseyActivity - ConventionChapter 3: Planning your workThe briefAudienceSources and credibilityRecording and documentingStudio interview - Brian ReaActivity - AudienceChapter 4: Conducting researchAudience researchMarket researchField-based researchProcess-based researchStudio interview - Jane TrustramActivity - Product and customerChapter 5: Using your findingsUnderstanding your findingsResponding to your findingsStudio interview - UnderwareActivity - ClassificationChapter 6: Presenting your findingsPresenting researchCompleting the jobStudio interview - Tanner ChristensenActivity - Presenting statisticsConclusionContactsBibliographyIndexAcknowledgementsWorking with ethics
ER  -