Riffe, Daniel. <br/><br/>
Analyzing media messages :  using quantitative content analysis in research / 
Daniel Riffe, Stephen Lacy, Brendan R.Watson and Frederick Fico. 
 - Fourth edition. 
 - xiv, 224 pages :  illustrations ;  23 cm. 
 - Routledge communication series .
<br/><br/> "First edition published by Routledge 1998."  GBP 32.99/- 
<br/><br/>Includes bibliographical references (pages 179-194) and indexes. 
<br/><br/>Contents: Preface. Introduction. Defining Content Analysis as a Social Science Tool. Designing a Content Analysis. Measurement. Sampling. Reliability. Validity. Data Analysis. Computers. 
<br/><br/><label>ISBN: </label>9781138613980 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Content analysis (Communication)<br/>Mass media--Research--Methodology.<br/>Mass media--Statistical methods.
<br/><br/><label>Dewey Class. No.: </label>302.23 RIF