Neoliberalism /
Julie A. Wilson.
- x, 246 pages : illustrations ; 19 cm.
- Key ideas in media and cultural studies .
GBP 29.99/- TBH/86/143
Introduction : living in competition -- Part I. Critical foundations. A new hegemony : the rise of neoliberalism -- Neoliberal truths and consequences : the four Ds -- The cultural powers of neoliberalism : a case study -- Part II. Neoliberal culture. The hustle : self-enterprise and neoliberal labor -- THe moods of enterprise : neoliberal affect and the care of the self -- Enterprising democracy : neoliberal citizenship and the privatization of politics -- Conclusion : living in common.
Thanks to the rise of neoliberalism over the past several decades, we live in an era of rampant anxiety, insecurity, and inequality. While neoliberalism has become somewhat of an academic buzzword in recent years, this book offers a rich and multilayered introduction to what is arguably the most pressing issue of our times. Engaging with prominent scholarship in media and cultural studies, as well as geography, sociology, economic history, and political theory, author Julie Wilson pushes against easy understandings of neoliberalism as market fundamentalism, rampant consumerism, and/or hyper-individualism. Instead, Wilson invites readers to interrogate neoliberalism in true cultural studies fashion, at once as history, theory, practice, policy, culture, identity, politics, and lived experience. Indeed, the book's primary aim is to introduce neoliberalism in all of its social complexity, so that readers can see how neoliberalism shapes their own lives, as well as our political horizons, and thereby start to imagine and build alternative worlds.