Entrepreneurship in developing and emerging economies /
by Ali J. Ahmad, Punita Bhatt, Iain Acton ; foreword by Professor Monder Ram.
- Thousand Oaks, CA, Sage publications, 2019.
- xxvi, 241, 7, 4 pages : illustrations ; 24 cm.
- Sage texts .
Rs.425/- TBH86/74
The practices of entrepreneurship. An introduction to enterprise and entrepreneurship ; Practising creativity ; Understanding and doing innovation ; Making entrepreneurial decisions with effectual thinking -- Enterprise design. Customer research ; Applying jobs-to-be-done for framing problems ; Designing new value propositions ; Testing value propositions with lean start-up -- Start-up enterprise management. Pitching to potential investors ; Sales and sales management ; Entrepreneurial finance ; Ethics and professional practice ; Implementation and operations management.