Srinivasan, R. <br/><br/>
Case studies in marketing : the Indian context / 
R. Srinivasan. 
 - New Delhi :   Prentice Hall of India,   ©2000. 
 - xiv, 217 pages ; 24 cm. 
<br/><br/> Rs.150/- 
<br/><br/><label>ISBN: </label>9788120316782 (pbk.) 
<br/><br/><label>Dewey Class. No.: </label>658.8 SRI