TY - BOOK AU - Bhandari, Trupti TI - Pragmarketism: pragmatic marketing insights for winning Indian consumers SN - 9789353577339 (hbk.) U1 - 658.812 BHA PY - 2020/// CY - Noida PB - Harper Business KW - Marketing--Management KW - Relationship marketing N1 - Shanti Books 8459/12 Rs.599/- ER -