Young, Miles <br/><br/>
Ogilvy on advertising in the digital age / 
 Advertising in the digital age 
Miles Young 
 - London  Goodman  2017 
 - 288 pages   illustrations (some color)   26 cm 
<br/><br/> Shanti Books<br/>8459/01<br/>GBP 30.00 
<br/><br/> "Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future."--Publisher's website. 
<br/><br/><label>ISBN: </label>9781847960870 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising.<br/>Advertising--History.<br/>BUSINESS & ECONOMICS--Advertising & Promotion.<br/>DESIGN--Graphic Arts--Advertising.<br/>Advertising.<br/>Internet advertising.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Nonfiction.<br/>History.
<br/><br/><label>Dewey Class. No.: </label>659.144 YOU